Vol. 5 No. 2 (2026): MAY 2026

Articles

• 

  IMPROVING CUSTOMER LOYALTY THROUGH SERVICE QUALITY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE UNITED ARAB EMIRATES TELECOMMUNICATION INDUSTRY

  Hussain Alzamani

  1-20

  • PDF
• 

  The Influence of Consumer Dissatisfaction and Variety Seeking on Brand Switching (A Study of Tumbler Tupperware Users in Surabaya)

  Amirah Cetta Candraningtyas; Hery Pudjoprastyono

  21-27

  • PDF