Vol. 5 No. 2 (2026): MAY 2026

Articles

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  The Influence of Hedonic Shopping Motivation, Flash Sales, and Twin Date Promotions on Impulse Buying of Miniso Products on TikTok Shop among University Students in Surabaya

  Theresa Arum Viadollorosa, Sugeng Purwanto

  28-39

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  The Influence of Consumer Dissatisfaction and Variety Seeking on Brand Switching (A Study of Tumbler Tupperware Users in Surabaya)

  Amirah Cetta Candraningtyas; Hery Pudjoprastyono

  21-27

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  THE EFFECT OF SERVICE QUALITY, PROMOTION AND PRICE PERCEPTION ON CUSTOMER LOYALTY AT THE BUMANTARA COFFEE SHOP IN SURABAYA CITY THE EFFECT OF SERVICE QUALITY, PROMOTION AND PRICE PERCEPTION ON CUSTOMER LOYALTY AT THE BUMANTARA COFFEE SHOP IN SURABAYA CITY

  Muhammad Septian Adi; Hery Pudjoprastyono

  40-48

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