Marketing Strategy Local Product "Kue Bangkit Fafin" in Serang

Authors

  • Widya Nur Bhakti Pertiwi FEB Untirta
  • Farah Putri Wenang Lusianingrum FEB Untirta
  • Muhammad Johan Widikusyanto FEB Untirta

Keywords:

Diversifification, SWOT Analysis, MSMEs

Abstract

Marketing strategy moment This hold important role​ in reach objective A business . The purpose of study This that is For know marketing strategies What should​ carried out by entrepreneurs local product Kue Bangkit Fafin . Study This nature descriptive qualitative use SWOT analysis . Research result showing a better alternative marketing strategy​ carried out by the product local Kue Bangkit Fafin is diversification (quadrant II). A must strategy applied is use the power it has for utilise opportunity period long. Kue Bangkit Fafin should do innovation product , so own unique and visible different from competitor

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Published

2024-02-28

How to Cite

Nur Bhakti Pertiwi, W., Putri Wenang Lusianingrum, F., & Johan Widikusyanto, M. (2024). Marketing Strategy Local Product "Kue Bangkit Fafin" in Serang. Management Science Research Journal, 3(1), 66–75. Retrieved from https://managementscienceresearchjournal.com/index.php/msr/article/view/96

Issue

Vol. 3 No. 1 (2024): February 2024

Section

Articles

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Copyright (c) 2024 Widya Nur Bhakti Pertiwi; Farah Putri Wenang Lusianingrum, Muhammad Johan Widikusyanto

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