ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON THE DECISION TO USE COURIER SERVICES

Authors

  • Edi Rahmat Taufik Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.56548/msr.v2i2.59

Keywords:

Service Quality, Brand Image, Decision

Abstract

The research aims to analyze the Quality of Service and Brand Image regarding making decisions on the use of Courier Services by PT Tiki Jalur Nugraha Ekakurir or JNE. The Research method study used quantitative research with the sample technique collection data through questionnaire. The number of samples is 120 respondents of consumers that uses the service JNE. The results of the research analysis show that the variable of Quality Service and Brand Image has a strong influence on the decision to use JNE courier services.The implications of this research can be used by company expedition in considering decisions to use courier services through brand image and service quality.

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Published

2023-05-16

How to Cite

Taufik, E. R. (2023). ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON THE DECISION TO USE COURIER SERVICES. Management Science Research Journal, 2(2), 70–81. https://doi.org/10.56548/msr.v2i2.59

Issue

Vol. 2 No. 2 (2023): May 2023

Section

Management Science Research Journal

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Copyright (c) 2023 Eddie Rahmat Taufik

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