INVESTMENT KNOWLEDGE, MINIMUM CAPITAL, INVESTEMNT INTEREST: DOES SOCIAL MEDIA HAS MODERATING ROLE?

Authors

  • Fauji Sanusi University Sultan Ageng Tirtayasa
  • Endah Bati Purnama University Sultan Ageng Tirtayasa
  • Emma Suryani University Sultan Ageng Tirtayasa
  • Yeni Januarsi University Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.56548/msr.v1i4.51

Keywords:

Investment interest, investment knowledge, minimum capital, social media, partial least squares

Abstract

This study investigates how investment interest is affected by investing expertise, and the required minimum capital. We also examine the moderating effects of social media on the relationship between the three variables. We use one hundred and thirty-five students from colleges and institutions in the province of Banten as our sample by using a purposeful sample technique. Data is gathered via a questionnaire and analysed using smartPLS or partial least squares (PLS). We find that investment knowledge do not influence investment interest. However, we document that minimum capital effect the investment interest. In addition, we fail to evidence the moderating role of social media on the investment knowledge, minimum capital, and investing interest. This study implies that minimum capital play as an essential role to enhance the investment interest.

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Published

2022-10-30

How to Cite

Sanusi, F., Purnama, E. B., Suryani, E., & Januarsi, Y. (2022). INVESTMENT KNOWLEDGE, MINIMUM CAPITAL, INVESTEMNT INTEREST: DOES SOCIAL MEDIA HAS MODERATING ROLE?. Management Science Research Journal, 1(4), 1–11. https://doi.org/10.56548/msr.v1i4.51

Issue

Vol. 1 No. 4 (2022): November 2022

Section

Management Science Research Journal

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