Supply Chain Path Dependency in Collaboration for New Product Development

Authors

  • John Ettlie RIT
  • Rajendran Murthy Marketing

DOI:

https://doi.org/10.56548/msr.v5i1.194

Keywords:

path dependency, new product development, research orchestration, supply chain management

Abstract

This study examines the relationship between partnership structuring dynamics and performance, focusing on integration in co-development partnerships. Through a detailed survey, insights were gleaned from experts in collaborative engineering engaged in NPD. The analysis juxtaposes levels of partnership—synchronized, coordinated, and integrated—with operation, innovation and market performance. Results reveal that early-stage synchronization impacts operational performance more than later stages, and integration enhances innovation and market performance. Further, a post-hoc assessment links integration with vital financial outcomes to validate these findings. Employing resource orchestration theory, this research illustrates the influence of co-development structuring nuances on firm performance, emphasizing the critical balance between path dependency and creation.

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Published

2026-02-28

How to Cite

Ettlie, J., & Murthy, R. (2026). Supply Chain Path Dependency in Collaboration for New Product Development. Management Science Research Journal, 5(1), 35–60. https://doi.org/10.56548/msr.v5i1.194

Issue

Vol. 5 No. 1 (2026): FEBRUARY 2026

Section

Articles

License

Copyright (c) 2026 John Ettlie; Rajendran Murthy

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