MODEL OF THE INFLUENCE OF EXOGENOUS SHOCK ON ORGANIZATIONAL AMBIDEXTERITY

Authors

  • Rolney Carlos Baptestone Maria Teresa de Miranda e Rolney Baptestone
  • Ivanir Costa Universidade Nove de Julho
  • Fellipe Silva Martins Universidade Presbiteriana Mackenzie
  • Roberto Goes Universidade Nove de Julho
  • Eduardo Stefani Universidade Nove de Julho
  • Wanderley da Silva Junior Universidade Nove de Julho

DOI:

https://doi.org/10.56548/msr.v4i2.151

Keywords:

Exogenous Shocks, Organizational Ambidexterity, Information Technology, Absorptive Capacity, Innovation

Abstract

Purpose: This study examines how Exogenous Shocks affect Organizational Ambidexterity in VUCA and BANI environments, focusing on Information Technology's (IT) role in enhancing Absorptive Capacity and Crisis Perception.

Design/methodology/approach: Using a quantitative approach, structural equation modeling (SEM) analyzed data from Brazilian IT professionals, with SMART-PLS software supporting the analysis.

Findings: Exogenous Shocks significantly influence Organizational Ambidexterity. IT enhances Absorptive Capacity, aidy adaptation and innovation, and acts as a moderator in Absorptive Capacity.

Research Limitations: The cross-sectional design limits causal inference, suggesting future research should explore longitudinal studies to deepen understanding.

Practical Implications: Managers should invest in IT to boost responsiveness and resilience, fostering a culture of learning and innovation to exploit new opportunities and mitigate negative impacts.

Originality: The study integrates organizational resilience and innovation within VUCA and BANI contexts, highlighting IT as a key facilitator for ambidexterity and innovation during crises.

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Published

2025-05-31

How to Cite

Baptestone, R. C., Costa, I., Martins, F. S., Goes, R., Stefani, E., & da Silva Junior, W. (2025). MODEL OF THE INFLUENCE OF EXOGENOUS SHOCK ON ORGANIZATIONAL AMBIDEXTERITY. Management Science Research Journal, 4(2), 1–15. https://doi.org/10.56548/msr.v4i2.151

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