Digital Marketing: A Review of the Literature in the last ten years

Authors

  • Arum Wahyuni Purbohastuti Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.56548/msr.v3i4.121

Keywords:

Digital Marketing, Literature Review, Publish or Perish (POP), Vos Viewer

Abstract

A literature review is used to discuss this research which aims to identify and analyze articles about digital marketing from 2015-2024. Data was obtained from Scopus taken using the Publish or perish (POP) analysis tool and Vos Viewer. The results of this research are based on data obtained from 200 articles, of, which in 2020 there were 42 articles discussing digital marketing. Meanwhile, in 2023 there will be 5 articles and in 2024 there will be no articles discussing digital marketing. Meanwhile, the data was processed using Vos Viewer to produce 10 clusters with 44 items.

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Published

2024-11-05

How to Cite

Arum Wahyuni Purbohastuti. (2024). Digital Marketing: A Review of the Literature in the last ten years. Management Science Research Journal, 3(4), 58–65. https://doi.org/10.56548/msr.v3i4.121

Issue

Vol. 3 No. 4 (2024): November 2024

Section

Articles

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