Management Science Research Journal

The Effect of Advertising, Product Quality, and Brand Image on Repurchase Interest for Samsung Smartphones in Surabaya

2025-11-01T05:36:03+07:00

The increasingly competitive smartphone industry in Indonesia has prompted companies to innovate in advertising, product quality, and brand image to boost consumer repurchase interest. This study was conducted to analyze the contribution of these three factors to the repurchase interest in Samsung smartphones in Surabaya. This study employed a quantitative approach using a purposive sampling technique with 114 respondents. Data were collected via an online questionnaire. The criteria for respondents included being at least 17 years old, having used a Samsung smartphone for at least one year, and being a resident of Surabaya. The data analysis was performed using the Partial Least Square (PLS) method to test for validity, reliability, and hypotheses. The research results indicate that advertising and brand image have a positive and significant effect on repurchase interest. In contrast, product quality was found to have a positive but not significant effect on repurchase interest.

The THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, AND INCOME ON FINANCIAL MANAGEMENT BEHAVIOR AMONG MSME ACTORS IN SIDOWUNGU VILLAGE, GRESIK REGENCY

2025-11-01T05:33:05+07:00

Financial management behavior is an individual's ability to manage, which includes planning, budgeting, auditing, controlling, managing, sourcing, and storing daily financial funds. This study aims to analyze the influence of financial literacy, financial attitude, and income on financial management behavior among Micro, Small, and Medium Enterprises (MSMEs) actors in Sidowungu Village, Gresik Regency. This research uses a quantitative approach; the population in this study consists of MSME actors in Sidowungu Village, Gresik Regency. The sample used in this study consisted of 80 respondents, determined using a non-probability sampling technique with a saturated sampling method. Data were collected through questionnaire distribution and analyzed using Structural Equation Modeling (SEM) with the assistance of Partial Least Squares (PLS). Research results indicate that financial literacy, financial attitude, and income affect the financial management behavior of SMEs. There is a relationship where higher financial literacy, positive financial attitudes, and more stable income tend to lead to more orderly cash flow management, transaction recording, and effective financial planning.

The Influence of Leadership and the Implementation of Occupational Safety and Health (OSH) on the Performance of Construction Employees

2025-10-28T17:04:46+07:00

The intensifying nature of business competition compels organizations to enhance employee performance through effective leadership and the systematic implementation of occupational safety and health (OSH) practices. This research aims to examine the impact of leadership and OSH implementation on the performance of field construction employees at CV. XYZ. A quantitative research design was adopted, with data collected using a five-point Likert-scale questionnaire. The study involved a population and sample comprising all 42 field construction employees of CV. XYZ, selected through a saturated sampling technique. Data were analyzed using (PLS-SEM) technique, supported by the SmartPLS software. The study reveal that both leadership and OSH implementation exert a positive and significant influence on employee performance. These results underscore that effective leadership and consistent adherence to OSH practices are crucial in enhancing the performance of field construction employees.

The Influence of Digital Marketing and Electronic Word of Mouth (E-WOM) on Purchasing Decisions for Wardah Lipstick Product in Surabaya

2025-11-09T14:12:29+07:00

This research is intended to analyze the influence of digital marketing and e-WOM on purchasing decisions of Wardah Lipstick products in Surabaya. The research adopted a quantitative method with a causal associative design. Primary data was sourced from 98 respondents using an online questionnaire and purposive sampling. The Data were examined through the Partial Least Square (PLS) method with SmartPLS software, including both outer model and inner model assessments. Findings reveal that digital marketing had a favorable and significant impact on consumer purchase decisions, with accessibility identified as the most dominant indicator. Furthermore, e-WOM also affects buying behavior in a positive and significant manner, with valence of opinion serving as the dominant indicator. These results highlight that the combination of effective digital marketing strategies and positive consumer reviews can strengthen consumer purchasing decisions toward local cosmetic products.

The Effect of Workload and Work Stress on Turnover Intention Among Production Employees

2025-10-28T17:06:26+07:00

Human resources are crucial to a company's success and smooth operation. In order to retain quality employees, create a conducive work environment, and improve employee welfare, companies must implement effective resource management strategies that reduce turnover intentions. This study aims to analyze the effect of workload and work stress on turnover intentions at PT. XYZ. A quantitative approach involving 63 production employees was used, obtained through saturated sampling techniques. Data were collected by distributing questionnaires and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS software. The results reveal that workload has a positive and significant effect on turnover intention. Additionally, work stress positively and significantly affects turnover intention. These findings suggest that the greater the workload, the greater the likelihood that employees will leave the company. Similarly, work stress, or pressure due to role demands, is the dominant factor in experiencing work stress and increasing turnover intention.