https://managementscienceresearchjournal.com/index.php/msr/issue/feed 2026-05-12T17:55:10+07:00 Larva Wijaya Publishing pt.larvawijayapenerbit@gmail.com Open Journal Systems <p>The <em>Journal of Management Science Research (MSR)</em> is committed to publishing empirical and theoretical research articles, that have a high impact on the management field as a whole. The journal encourages new ideas or new perspectives on existing research. The journal covers such areas as:</p> <ul> <li>Business / Management</li> <li>Organizational behaviours</li> <li>Human resource management</li> <li>Organizational theory</li> <li>Entrepreneurship</li> <li>Accounting or Finance</li> </ul> <p>Review Issues are published on February, May, August, and November. These issues include widely read and widely cited collections of articles in the field of management and have become a major resource for management research. The Review Issues cover a broad range of topics from a wide range of academic disciplines, methodologies, and theoretical paradigms.</p> <p><strong>DOI Prefix : </strong><a href="https://dx.doi.org/10.56548/msr" target="_blank" rel="noopener">https://dx.doi.org/10.56548/msr</a></p> https://managementscienceresearchjournal.com/index.php/msr/article/view/207 2026-04-21T08:42:28+07:00 Hussain Alzamani drnizam@uum.edu.my

<p>This paper discussed the correlation between service quality, customer satisfaction, and customer loyalty in the telecommunication sector in the United Arab Emirates (UAE). Quantitative approach and SEM-PLS were used to gather data from (384) customers in Sharjah. The results showed that the general service quality has a considerable direct impact on customer loyalty. Although service quality also has a positive impact on the customer satisfaction, customer satisfaction does not mediate the relationship between all dimensions of service quality and customer loyalty. The assurance and tangibles are the only ones mediated with, and reliability, responsiveness, and empathy do not have significant indirect effects. This study added to the theory by expanding the use of EDT to a highly regulated, duopolistic telecommunication environment and provides practical implications to the telecommunication providers in the UAE who are aiming to increase customer loyalty by improving the quality of service offering to their customers in ways that are targeted and specific.</p> <p>&nbsp;</p>

2026-05-12T00:00:00+07:00 Copyright (c) 2026 Hussain Alzamani https://managementscienceresearchjournal.com/index.php/msr/article/view/211 2026-05-11T16:41:44+07:00 Amirah Cetta Candraningtyas 22012010310@student.upnjatim.ac.id Hery Pudjoprastyono heryp.ma@upnjatim.ac.id

<p>This study aims to analyze the influence of consumer dissatisfaction and variety seeking on brand switching among users of Tupperware water bottles (tumblers) in Surabaya. The research method used was a quantitative approach with purposive sampling of 90 respondents who had used Tupperware and switched to another brand. Data collection was conducted via a questionnaire using a Likert scale, followed by analysis using Partial Least Squares (PLS-SEM). The results indicate that Consumer Dissatisfaction has a positive and significant effect on Brand Switching, with a coefficient of 0.338 and a p-value of 0.000. Additionally, Variety Seeking also has a positive and significant influence with a coefficient of 0.631 and a p-value of 0.000, and it is the more dominant variable in influencing Brand Switching. The research model explains 57.3% of the variation in Brand Switching.</p>

2026-05-12T00:00:00+07:00 Copyright (c) 2026 Amirah Cetta Candraningtyas; Hery Pudjoprastyono