Alzamani H. IMPROVING CUSTOMER LOYALTY THROUGH SERVICE QUALITY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE UNITED ARAB EMIRATES TELECOMMUNICATION INDUSTRY. MSR [Internet]. 2026 May 12 [cited 2026 May 12];5(2):1-20. Available from: https://managementscienceresearchjournal.com/index.php/msr/article/view/207