Putri, Meutia, and Hayati Nupus. “The Influence of Influencer Marketing and Online Customer Review on Purchasing Decision Mediated by Brand Image : A Study on Nivea Suncare Consumers Among Students of Sultan Ageng Tirtayasa University”. Management Science Research Journal 4, no. 4 (November 21, 2025): 36–45. Accessed May 23, 2026. https://managementscienceresearchjournal.com/index.php/msr/article/view/183.