SWISSA, I. R.; SUPRIADI, A.; SETYA, Y. A. The Role of Customer Engagement and Ads Creativity in Mediating and Moderating the Effect of Social Media Marketing on Purchase Decision: A Study on Kedai Kopi Kulo Consumers. Management Science Research Journal, [S. l.], v. 4, n. 3, p. 22–29, 2025. DOI: 10.56548/msr.v4i3.160. Disponível em: https://managementscienceresearchjournal.com/index.php/msr/article/view/160. Acesso em: 26 sep. 2025.