MUHAMMAD JOHAN WIDIKUSYANTO; PERTIWI , W. N. B.; PURBOHASTUTI, A. W.; IKA PUTRI, S. The Important Role of Reference Group in Smoking Behavior Demarketing Model. Management Science Research Journal, [S. l.], v. 3, n. 3, p. 130–139, 2024. DOI: 10.56548/msr.v3i3.135. Disponível em: https://managementscienceresearchjournal.com/index.php/msr/article/view/135. Acesso em: 27 sep. 2025.