[1]
Wijesinghe, T.C. 2026. Determinants of Behavioral Adoption in Influencer Marketing Platforms: The Roles of Perceived Ease of Use, Usefulness, Satisfaction, and Trust. Management Science Research Journal. 5, 1 (Feb. 2026), 10–20. DOI:https://doi.org/10.56548/msr.v5i1.172.